Growth in Mobile Shopping Increases Cell Tower Lease Value

The outstanding growth in tablet users and increases in mobile data revenue directly impact the value of cell towers facilitating the wireless connectivity. Black Friday saw Smartphones accountingcell tower 20 for 24.9 percent of all online traffic. Tablets drove 14.4 percent of all online sales, while smartphones provided for 7.2 percent of all online sales. IBM’s Benchmark real-time reporting unit, which covers 800 online retailers and millions of transactions, reports that mobile shopping continues to grow, increasing to 39.7 percent of all online traffic, a jump of 34 percent over Black Friday last year.

The increase in mobile connectivity and wireless consumers’ growing demand for the convenience of mobile-connected devices increases the value of the supply (cell towers). With the rise in wireless consumption, there must be an adequate amount of cell towers, both new and existing, to fill the need for wireless connectivity. There is a need for property owners willing to lease their land for cell tower placement and, for those existing cell tower landlords, continuing their cell phone tower lease with their respective telecom tenants is vital. The aforementioned factors all affect the value of cell towers and the leases associated with them.

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